How you sell financial services to men is not the same as how you sell financial services to women. Even if men and women end up buying the same product, they may buy it for different reasons. Understanding these differences can increase your success dramatically when selling to women and selling to couples.
Women are earning, inheriting and controlling more money than ever. Yet very few financial institutions and individuals are doing an outstanding job of attracting and selling to this increasingly affluent market. Focusing on selling to women can give you the competitive edge you’ve been looking for. Learn more about selling financial services to women >